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"What you as a driver are offering to sponsors isn't really your competitive results. That's not what drives sales."

The Creative Drive

"What you as a driver are offering to sponsors isn't really your competitive results. That's not what drives sales."

By RACER Staff - Dec 9, 2025, 12:04 PM ET

Whether you’re trying to get into competitive drifting or stunt driving, Zandara Kennedy’s advice is the same. And it may not be what you’re expecting.“If you can do anything else, you should do that,” she says in the latest episode of The Creative Drive.“But the people who are not deterred...

Racing Pride launches North American program

Industry

Racing Pride launches North American program

By RACER Staff - Jan 24, 2022, 10:23 AM ET

UK-based organization Racing Pride, which aims to promote LGBTQ+ inclusion through motorsport, has expanded into North America with a series of new ambassadors and partners across the sport.The first five North American drivers to serve as ambassadors for the group are NASCAR/ARCA Menards drivers Devon Rouse and Zach Herrin; New...

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